Philosophy

At Modern Royal, we believe in the power of the team, while respecting the individuality of every team member. We each have our own values, personal goals and career aspirations, but we believe that by working together and supporting each other, we can not only drive the performance of the company and satisfy our customers, but also achieve our respective dreams.

Our 3 Guiding Principles
>People Power

People Power

A company is only as strong as its people. We support continuous personal growth and respect the individuality of all our staff.

Product Power

Product Power

If we wouldn't buy it, neither would our customers. We find and promote only the very best products that appeal to us personally.

Consumer Power

Consumer Power

Always listen to the consumer. We value our relationships with our customers, while always striving to win new fans.

Vision

To bring joy to our customers

Our goal is to bring joy and positivity to our partners and users, and to be a company that they can trust and depend on.

To realize this vision, we strive to maintain the highest level of professionalism, empower all members of our organization and create an excellent working environment.
We believe that by working in a dynamic and inclusive environment, and by constantly taking on new challenges and responsibilities, we can thrive and grow individually, which will in turn lead to a stronger company and better services for our customers.

Makoto Ichikawa
CEO, Modern Royal Co., Ltd.

Vision

Company Outline

代表取締役社長 市川 誠
Company NameModern Royal Co., Ltd.
CEOMakoto Ichikawa
代表取締役社長 市川 誠
AddressImasu Office Bakurocho 8F,
1-5-6, Nihonbashi-bakurocho,
Chuo-ku, Tokyo, 103-0002 Japan
Phone+81-3-5843-6281
Fax+81-3-5843-6285
Email: Inquiryinfo@modernroyal.com
Supportsupport@modernroyal.com

History

At the time of our establishment in 1965, our main business was the export of domestically manufactured cigarette lighters. However, we changed our line of business in 1985 in response to the changes in domestic and international conditions.

Focusing on the possibilities of the health and fitness industry, we started importing home fitness equipment from Taiwan and began selling the equipment through mail order in 1988. Our product lines have been expanded to include the field of health and beauty products in addition to fitness; we are currently developing our business through various mail order channels including TV, catalogs, radio, and websites. In response to the expansion of domestically manufactured products in the past few years, we have been examining methods for expanding into foreign markets.

Accordingly, we opened our company website for Thai consumers and started a cross-border e-commerce business in 2017 and we started selling our products through Amazon (U.S.A.) in May 2018.

Access

Imasu Office Bakurocho 8F,
1-5-6, Nihonbashi-bakurocho,
Chuo-ku,
Tokyo, 103-0002 Japan

From Bakurocho Station of JR Sobu Line(rapid)     1 minute

From Bakuroyokoyama of Toei Shinjuku Line          4 minutes

From Kodenmacho of Tokyo Metro Hibiya Line      5 minutes

From Higashi-Nihonbashi of Toke Asakusa Line    6 minutes